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Does Age Matter In Business? You Be The Judge
Speaking from experience, I know that age can be very important in business but its effect on success can be a double edged sword. Whether we are referring to the age of the business, the age of the owners or managers, the age of the products or services, or the age of the target market, the following vignettes are situations where can be judged, from the obvious to the loud, from the middle to the proud.
How age matters can add knowledge to naivete; foresight with vigor; stand with passion; and wisdom with earnestness. A businessman frustrated by retirement may be overwhelmed by the reckless gambling of youth. However, a person who has nothing more than common sense can go from malice and neglect to fame and fortune. Apart from a question of chronological years, age can be a state of mind, a platform for representing one’s convictions, an ideology by which one’s actions are guided.
My life is a saga of the effects of age. I was born to forty year old parents who immediately set me apart from my peers, who had parents from a younger generation. As if I had been raised by grandparents, and an only child to boot, I carried the behavior of an old man from the start. “Sport” was not part of my vocabulary. So when I entered business at the ripe old age of 23, my bad attitude paved the way for widespread respect and the business thrived as a result.
This is something I owe to my father, a businessman himself, who spent most of his time as a grumpy “old man” in my young eyes except when I was on the phone with one of his “views”. Then, what a happy soul he became, only to go back to his usual gloom mode when the call ended. Looking back, I now understand his problem, a state of siege that he fought long before depression was the household word it is today. From this, however, I learned that the customer above all is king.
In fact, I have a rather neutral client whose target market is mainly octogenarians and older. After first experiencing the benefits of my diverse marketing services eight years ago, this computer challenge director of a living resource recently contacted me to move his website so he could get The benefits of email are endless. This is because he can’t bring himself to delete any mail he’s been sent but hasn’t opened yet, perpetually finding himself with a full inbox of rejects new arrivals. In order not to lose any of this precious material, he also agreed that I would go into his mail account and open and forward every piece of mail he had received over these eight years to Another independent account, although mostly spam. I dutifully satisfied his requests without a word of complaint for this tedious task (which he himself refused to do), not to mention also a complete redesign of his original website, which included new photos on the site that I threw in at no charge! My efforts were relentless to tackle everything from the latest comprehensive SEO to secure online job applications to social media metrics. He may not know his way around the internet but he really knows if his business is succeeding, and he knows who is behind the scenes promoting that phenomenon. I have not received an email, phone call or thank you note for all that I have done. But when I finally sensibly contacted him for months of this work, his check came in one day. That was all the thanks I needed.
Ironically, I’ve also recently worked with a group of seniors who set up their own non-profit largely as a self-serving instrument from which they personally benefit. The concept, called Aging in Place, is to allow each of them to live independently in their own homes by relying on this service for several reasons. These could include free transport; occasional social outings; free guidance on health issues; help with simple home maintenance; and other similar needs. Although this seems like a worthwhile endeavour, the problem arises when members of the public show interest in getting involved. Founders limit their membership to a very small area based on where they live and can easily serve. Their hours revolve around what suits them personally and marketing decisions are based on what is going to be the most expensive option. It is not surprising that their group is going forward. Perhaps this is a case of being too close to the forest for the trees, as they have no preconceptions or good judgment on how to run a business successfully. This could also be due to the inflexibility of age, where you cannot teach an old dog new tricks.
Years ago, I remember arriving at the office a little after 9am to greet the principal of one of our largest accounts, an “older” man (around 40) who had the county’s only commuter airline, quick to mock us. this unforgivable crime. Although he had taken it upon himself to pay us an unscheduled visit, he felt we should have been there ready to attend during “normal” business hours. Things were different back then before the internet. There was no email, no cell phones and no computer technology. The work we did for him was painstakingly done with wax and drafting boards, stat cameras and typewriters, rapidograph photographs and presstype headlines. And our commute from the bucolic edge of our residential climb involved nearly an hour’s drive after micro-managing the logistics of dogs, daycare and school bus drop offs. At twenty six, we had our hands full.
I had to agree with his conservative business ethics, however, and with time, I streamlined my act, along with my appearance and my opportunity. We eventually lost that client, who died some time later. People shook their heads when he left and told us that we had been criticized. But it was the drive of our creativity and the grit of our writing that kept us together, ten years after ten years. Thirty-six years later, this business is still thriving.
One last special story: a story about two lawyers. Over the course of twenty-five years, two competing but friendly clients dominated our region due to consistently impressive case results, successfully communicated to a rapt public through excellent marketing efforts. well motivated by their individual commitments to our unique brand of quality. . Along the way, however, one fell short on an account issue, and hired one of our competitors to continue their marketing. The other lawyer continued with us for another decade with the advent of the Internet while maintaining a close relationship with the missing person. Our strengths in advertising, design and online rankings kept our client ahead as he built case after case of million dollar results. But the pressure of the economy finally convinced him to abandon his prestigious independence and the financial strangulation that followed and to join his friend, linking their two companies with the defect as head Just like that, our relationship ended. And just like that, his presence on the Internet was taken out, leaving the search engines in a state of confusion. Since these two lawyers are somewhat of a netizen, what they don’t know can’t hurt them, or so they think. A page on the new merged company website promises that my client’s bio will appear soon, but I have been waiting over six months for that to happen. Has age removed my client’s courage, killed his spirit, paralyzed his pride? How can he allow his “friend” to waste the fruits of his entire career under the guise of publication? Can he be so blind? It is my opinion that the freedom from the shackles of debt that is imminent while working endlessly on emergency funds for the benefit of others has far outweighed the importance of work. to attract future in the autumn of his years. And I don’t blame a single thing.
But he deserves better and I’m sorry for the crime that fate has done to me in giving me the opportunity to protect him from things he doesn’t understand. Age can be responsible for many things such as reducing one’s energy, reducing one’s enthusiasm, reducing one’s influence, and stealing one’s vision – not to mention making one vulnerable from half -born from younger people. But for this writer and business owner, age has not increased but the desire to do the best work, by preserving thrust by seeking the best health and fitness; by keeping up with the technology in every way; and by sharing my knowledge for the benefit of all. Does age matter in business? You bet!
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