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Blogging Mistakes – Which of These 5 Common Oversights is Hurting Your Blog?

Blogging is fascinating because you can either make it very simple or very complicated, the choice is yours. But in any case, there are a few mistakes you can make that can harm your blog and sabotage your best efforts.

Here are 5 common blogging mistakes:

1. Presentation of a bad first impression. You only get one chance to make a first impression; this old adage is especially relevant on the internet. It only takes the average visitor 5 seconds to decide to stay or click away. Avoid clutter so that your header or theme clearly shows the topic of your blog at a glance.

2. Lack of focus or relevance. Don’t post your political views on a dog training blog. Remember the 5 second rule: visitors have expectations about the content they will see, don’t disappoint them. There’s a fine line between having a point of view and being all about you. You might want to consider that it’s really all about your readers and meeting their needs and expectations.

3. Lack of original content. While it’s tempting to use other people’s content readers, search engines will always reward unique and relevant content. It’s okay to add some depth to your site with exceptional content written by others, but I’d break it down to about 75% original content and 25% other people’s content.

4. Misunderstanding the mechanics of blogging. Do you occasionally have a relevant image, do you use bullet points, do you use spaces, sound and video appropriately? Is it easy for readers to interact, leave comments and subscribe to an RSS reader? Have you paid attention to on page and off page search engine optimization as well as linking strategies?

5. Not following a mentor or training. Running a successful blog is a learning experience. A good suggestion is to find a mentor, look at their strategies and adopt them. When it comes to training, find a method that works and stick with it. You can get hopelessly lost trying to reinvent the wheel.

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