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13 Social Media Trends and Opportunities for 2021
Everything you need to know about social media marketing trends today!
The world of social media has exploded with activity and the social media trends of 2021 have shifted since the onset of the COVID pandemic. Sure, it’s exciting, but it can also be overwhelming. You need to know how these changes affect your business – and how to use them to improve your marketing strategy.
So we’re venturing into the digital world to help you understand social media trends and opportunities for 2021. Let’s get started!
1. Create a connection using live streaming
People need to stay connected for both personal and business reasons. When they can’t do it face-to-face, technology is more than happy to step in and bridge the gap. Fortunately, new social media trends have come to the rescue during this pandemic. Live broadcasts, a popular medium that only got stronger in 2020, will continue to play a significant role in 2021.
People have become accustomed to learning and discovering in live streams as they seek to satisfy their need for social contact and engagement. So one of our top picks based on social media trends for business in 2021…
Live on social media at least once a week! And don’t forget to include a call-to-action at the end that sells something of value to your audience.
2. Give something away for free
One of the most valuable outcomes of maintaining a social media presence, aside from maintaining relationships, is list building. When you post on social media, you can use your call to action to build your list. Free quotes help make this process easier. Selling something of value doesn’t always mean exchanging money. Your list is gold – your treasure trove of leads and sales.
People will exchange their contact information to get something they value. For example, some people don’t have time to read every word of your blog posts. A good blog article summary or access to a hidden page on your website that provides a summary of your most important blog posts might appeal to some of your potential customers.
Other free offers may include the following:
Access to conference images
Detailed guides and consultations
Glimpses behind the scenes
3. Show your brand personality with video
Good News! You still have plenty of room to build your online presence, attract an audience and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market oversaturated?”, think again.
Yes, it’s true. YouTube has grown exponentially and remains the best channel for video. But the door is open for branding through personality-based content. Your unique personality – the way you communicate with your audience – sets you apart and helps you stand out. So be authentic, be yourself and have fun! Use the videos to find and grow your tribe!
And don’t stop with YouTube. Claim your place on other video channels. Here’s a list to get you started!
Twitter Fleety – NEW in 2021!
4. Stand out on LinkedIn and Instagram with carousels
Let’s continue the social media marketing trends for 2021 with engaging content focused on movement! Why settle for static LinkedIn posts when you can liven it up with carousels? That is right! You can create and publish fun presentations! These allow you to stand out in a sea of LinkedIn text posts and build awareness of your company page.
Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts attract attention and generate interest with eye-catching, dynamic visual displays that take up more space in the feed. So don’t forget to include a clear call to action at the end!
Additionally, Instagram users get a huge advantage by using a carousel in their feed. If the user doesn’t like the main image and scrolls past it, a second image will appear in their feed. This gives you a second chance to get hired.
Ideas for content to share in LinkedIn carousel posts
Statistics, infographics and numbers
Frameworks and step-by-step instructions on how to do it
Actionable trading tips and lessons
Conference images and event content
Excerpts from your blog / list post
5. Emails and electronic messages are still tried and true methods
Let your audience know when you post something new: “This blog is going viral right now!” Yes, emails and electronic messages are still one of the best ways to get attention for your articles and blog posts. So keep expanding this list! Then use social media to highlight the content your audience craves.
To get permission-based opt-ins, use creative calls-to-action (CTAs) that encourage your prospects to exchange their contact information for the tips, tutorials, and entertainment they value.
With so many new trends in social media, it can be tricky to figure out how to maximize their impact. Knowing that these social media trends for business exist and knowing how to use them to expand your strategy are two different concepts!
Let’s take a look at some ways you can use social media marketing for your business!
6. Using links vs. audiovisual content
Whenever possible, use video, images and audio to capture attention on social media platforms rather than redirecting to your published content. Social channels want to keep people where they can influence them with advertiser campaigns.
Of course, you want them to get to your content, sign up for your freebies, and so on. Here’s a simple strategy for social media trends for 2021: Try using the first comment below your post to post your link!
7. Engage with your tribe through social media comments
Respond to comments on social media content in a timely manner. If people take the time to engage with you on social media, doesn’t it make sense to keep them in touch? That’s what it’s all about!
Don’t let comments on your posts go unattended. When you let your prospects languish, you risk losing their attention altogether. Engaging with them will encourage future engagements that lead to relationships, trust and sales!
8. It’s all about timing
The traffic to your social media post depends on the first 10 minutes of the hour you post the content. Tag people and get the word out to increase traffic flow, especially if it’s a live event. If you do a live broadcast every week, do it on the same day at the same time every week. That way, your audience can plan it into their activities.
Are you presenting a one-off live stream? Get the word out multiple times in advance through different channels. Publicize your event details ahead of time through emails, e-newsletters and posts. If you have connections with people who support your efforts, maximize those connections and ask them to spread the word.
9. The power of social media comments and bookmarks
One of your responsibilities to your audience is to curate useful content. Whatever your industry, your audience looks to you for advice, expertise and resources. You can’t create it all, so you need to find trusted sources to share your content with. Social bookmarking sites provide the means to do just that!
And as social media platforms toy with the idea of doing away with likes (eg Facebook, Instagram), people have to find other ways to show their approval of posts they’ve liked or found useful.
Instagram is probably one of the most popular visual-focused social media trends for business, and it’s becoming increasingly influential in marketing. To build brand awareness, encourage people to save (rather than just “like”) your Instagram posts. Use a call to action in your image and text. Simple “Add to bookmarks!” can be a ticket.
How else can your business benefit from these savings?
7 Benefits of Social Media Bookmarks
Save and organize the resources you want to focus on later.
Share resources with your team or audience.
Tag (tag) content for easier referencing and searching.
Build backlinks from your social media bookmarks to your website.
Increase traffic to your website. (People search and click on content that others have bookmarked.)
Promote the mentions you receive from others (save articles that mention you and your content).
Take advantage of SEO. (Search engines often display bookmarks in search results.)
10. Ask questions to encourage engagement on social media posts
Want to encourage discussion and engagement on social media? To open the door to communication, remember the power of the question. Make it interesting. It would help if you ask a provocative question that leads people to want to share their thoughts. A vague “yes/no” question like “Do I agree?” does not provoke discussion.
Examples of questions to encourage discussion
I’m curious. Do you have a story to share about your experience with _____? (Fill in the blanks.)
How did you use ________? (Fill in the blanks.)
When was the last time you _________? (Fill in the blanks.)
What is your favorite memory of ________? (Fill in the blanks.)
Do you think there is a chance that _______? What leads you to that conclusion? (Fill in the blanks.)
11. Ego Bait
I know… that’s a pretty busy term. But think about it. Influencers and industry leaders are in the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.
12. Business on social networks
Social media is increasingly influencing consumer purchasing decisions. And some platforms have taken advantage of this new social media trend by introducing shopping carts. Your customers can research and buy your products and services without leaving your social media platform.
Again, social media platforms want users to stay on them as long as possible. Feel free to use the tools they offer. It’s a win for you and the platform.
13. Humanized brands – the power of authenticity
Finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships—and that ideal extends to how they feel about the brands they support.
Social media marketing trends for 2021 from the pros indicate that your audience wants to know who you are and what you stand for. And businesses that associate themselves with socially conscious themes are perceived more favorably by customers.
Lean into yourself and let your light shine. Tell your stories. You are who you are and there is a tribe out there waiting to meet and support you and your business!
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