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Group Trips Designed for Womens Needs
Take a trip, he said.
I don’t want to go alone, she would reply. Her friends wouldn’t commit or couldn’t afford it. Stoller figured she wasn’t the only woman in the world who wanted to travel but didn’t want to go solo, so in January 1992 she started the Womens Travel Club from her home in Aventura, Florida.
Turns out she was right. Today, the club has more than 1,000 members who make about 40 trips a year from the interior of Turkey to the spa in Massachusetts.
She decided that the first trip would be to London. I made a pamphlet and mailed it to every woman I met in the last 40 years of my life. I took three friends with me as guinea pigs and we went to the ballet at Covent Garden and the furniture section of the Victoria and Albert Museum. The consensus was that I should do it.
Fourteen women went on the club’s first official trip to England. More women went on a second trip to London, even more on the club’s third trip, which was to China, and 25 women went on a fourth trip to Turkey, a tour led by a Turkish divorce lawyer.
ABC Destinations bought the club two months ago, but Stoller, 60, remains the CEO. Members range in age from 17 to 84. For their $35 a year dues, they receive newsletters about upcoming trips and the bargaining power that comes with buying as a group. And since most members want a roommate, individual extras are not a problem.
We design trips for women, make sure there are lighter meals available, and always include a few things that women might not want to do alone, like a night walk, Stoller says. The group has nothing against men; it’s just that the group dynamic is more comfortable without them. Members often travel with mothers, daughters and sisters.
The most exotic tours fill up first. India is very popular because a lot of men don’t want to go, and it’s very spiritual and has amazing shopping, Stoller says. Women make up 56 percent of the adventure market. The club offers hiking, rafting, sailing and fly-fishing and is launching golf outings next year.
But the group also has tea at the Ritz in London. One of the things women want to do, but they’re not alone, Stoller says. Adventure can be something as small as ordering a glass of wine, walking around Delhi, or sitting at a table in a European cafe.
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