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Online Music Marketing Strategies: How Helping Others Can Help You
Online music marketing strategies can be challenging, but sometimes the best way to get around is to help others. The best relationships, especially when it comes to business, are win-win relationships.
I’ve done a lot of business over the years and I’ve generated most of it using the internet. To get sales and repeat sales, I started looking at individual groups and organizations and asking myself, “How can I use my music to improve their business?”
I won’t lie, it was hard to think like this at first, but after thinking it over and over again, I thought to myself: why not use the internet and find groups that don’t have theme songs or commercials?
Years ago, just sitting in front of a computer and networking did not go together. Now I have more business than I can handle and I love it.
Online is a very important tool when it comes to marketing
Before the internet, you’d have to knock places out of the phone book and hit the pavement in any weather to get new vistas. Or even send out bulk postcards to get your brand in front of the masses.
Now that we have the ability to reach out online, one flyer posted on a social media site like Facebook or Instagram can reach people in town. This makes networking much easier than it used to be.
Well, you have the opportunity to learn about organizations that you may never have known about. There are so many clubs and groups that one could find and contact, for example, a small bowling crew in Tennessee.
The reason I highlight this fact is because I see opportunity where others don’t. Like many independent artists and bands, there isn’t an unlimited cash flow to spend on anything. We’ll save money by building our own studios, but that $1,000 mic is still a long way off, so we’ll settle for a more affordable mic.
My point is that everyone is trying to save money, even when it comes to their organizations.
Creativity and brainstorming are the keys to success
Do you think a Girl Scout camp that wants to create a commercial can afford to hire Maroon 5 to write their own song? How about licensing a song? Chances are the answer is yes No!!
They have to work with whatever budget they have and spending most of it on music just isn’t going to work. This also applies to local businesses.
The thing about all of this is that when it comes to advertising, I find that most places don’t even know how to get music, whether it’s background music or theme songs.
Here you come my friend. You need to learn not only how to make music, but also how to take it and generate income from it. In this case, you know exactly who to focus on and how to make sure that both of you are satisfied with the result.
What’s in it for you? Good question…
Now an example of this in action. Let’s say there’s a college in town and they have some pretty popular fraternities. You can find out from the digital flyers spread all over Facebook and Instagram. They are always doing something for the community and this helps the school raise capital.
You can find out by visiting their website. The more members they have, the better it is for the fraternities. You get an idea and decide to make a song about these groups to help spread awareness about them. After researching, include important information about each fraternity and make it as catchy as possible.
Once you’ve got the song as great as you can, talk to the music director and create the sheet music so the band can play the tune. It’s becoming the unofficial frat song at school!! They decide to make a video to spread the word about how great their college fraternities are.
All this just by finding the organization and the way inside. The best part of it all is that every school gets a budget for certain things and music is one of them. This means you should enjoy a nice check for your efforts and backend fees if they decide to air the video on the networks. It’s the gift that keeps on giving.
There is no need to spend a lot of money on a marketing company when you can become your own. For us independent artists, it’s important to think outside the box.
With ads everywhere tempting you to spend more and more, we sometimes forget how powerful online music marketing strategies can really be. Always remember that every dollar starts with a thought.
Thank you for reading!!
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