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Spring and Summer Are Baby Gift Basket Months

Baby Gift Basket Trends: With over 25 years of experience in the gift basket industry, I have observed many interesting trends. One of the most interesting is the sale of baby gift baskets throughout the year.

While the average price spent on baby gift baskets fluctuates with the economy (in 2007, the average baby gift basket was $150; in 2009, the average purchase has dropped to around $120), one thing remains constant. From the beginning of summer to the beginning of autumn, there is an obvious increase in the purchase of children’s gift baskets. Now, there could be many reasons for this, but we’ve come up with our own fun and interesting conclusions:

– In this era of go, go, go, maybe this time of year is when babies are scheduled to be born, because everyone’s schedule seems to be slowing down more. In many industries, the summer months tend to be slower (although garden stores, campgrounds, and boat shops would disagree!) Having a baby during these slow times reduces the burden on the employer and removes stress and guilt from the employee who needs time off. turned off.

– During the summer months, it is preferable to take maternity leave because you can do more with the child. Who wants to clutch an infant to walk through two feet of snow?! It’s so much nicer to put on your sunglasses, grab a good book, tuck your baby to bed and find a nice shady tree to sit under to read or take a nap with your little cherub.

Our bottom line:

– It is so cold in winter that there is not much to do… so why not make a baby!

This is our favorite (and secretly our most likely) reason. I won’t go into details, but if you’ve ever experienced a Canadian winter, I’m sure you know what I mean!

Whatever the reason couples decide to have their babies in the early summer to early fall each year, we’ve learned to be prepared! We design several new gift baskets each year in anticipation of the flood of orders that always come. Also important are themed gift baskets for baby girls, baby boys and neutral (when customers are unsure of the baby’s gender). Our staff always look forward to designing these sweet frilly baskets filled with such soft items and smelling like baby wipes.

Now, how do you get the parents to produce more babies…hmm…I guess I’ll save that for another article!

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