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What is the Most Effective Way to Invite People to Church?
Many pastors struggle with where to spend their limited advertising budget. They wonder and experiment with different ways to invite people to church.
When I started thinking about writing an article about inviting people to church, I stumbled across an excellent article on the Internet by Kevin Hendricks called “You’re Invited: Bringing People to Church.” Hendricks interviewed Pastor Lee Powell of Cedar Creek Church in Perrysburg, Ohio.
Powell started Cedar Creek in 1994 with 25 people who met at a Chinese restaurant. The church has grown to over 6,000 with two campuses. Before joining the ministry, Powell worked for Sears as national advertising manager.
“When I worked at Sears, we bought tire ads every week,” Powell said. “Most of the time, people don’t pay attention to them. But when they need a tire, that’s when they looked for an ad.” Despite Powell’s marketing sophistication in buying ads, he says 80 percent of first-time churchgoers come because someone has personally invited them.
Hendricks reports that another pastor of a large multi-seat church (Shawn Wood of Seacoast Church in South Carolina) said that his church has almost given up mass mailings. Now it’s mostly based on people inviting other people.
These pastors and others have discovered what secular marketing guru Seth Godin has been saying for years. Mass marketing is dead. If you put your message in a clutter of mass marketing channels, you will waste a lot of money, time and effort.
Godin recommends investing in a purple cow, which he describes as something different that will get people talking. If you combine word of mouth with word of mouth (internet and email), then you can create a viral marketing campaign for your church. A purple cow is something that will get your church noticed. It is completely different. It cannot be overlooked.
Just because you have a good church doesn’t mean your congregation will invite people. Let your members easily invite their friends and acquaintances. Hendricks recommends printing out business cards for the invitations. Be sure to include basic church information such as meeting times, phone number, and website address.
Ok, you have decided to print your invitation business card. Now where do you get the purple cow? Will it fit on a business card?
On the back of your church invitation business card, bless people with a free Kids Click Menu subscription at http://www.KidsTalkAboutGod.org. Kids Talk About God is unique, Bible-based content where Christian kids express their faith through speaking, writing and drawing. Although some parents may be spiritually lethargic, most of them want Christian values for their children.
Using database website technology, the space above and below the Kids Click Menu can invite people to your church. To see an example in action, visit the website created by New Hope Christian Fellowship at http://www.KidsTalkAboutGod.org/NHCF. Kids and families will love seeing and hearing real kids answer questions about God and the Bible in 60 streaming kids’ TV interviews. There is an online art gallery with children’s Bible pictures, as well as a printable storybook Bible where children can illustrate Bible stories and create their own books (Kids Color Me Bible).
Kids and parents alike will need to buckle up for a big adventure when they watch Mission Explorers streaming video. Originally distributed by a division of Thomas Nelson Publishers, this series features an 11-year-old girl reporting on the activities of real missionaries on a global mission trip. To date, it remains the only series where children experience missionary work through the eyes of their peers. In fact, the entire children’s click menu is customized this way. Children learn from their peers.
The idea here is to bless people where they care most – their children – and at the same time invite them to church. When a website visitor enters the Kids Talk About God website through a special URL, such as the one created by New Hope Christian Fellowship, the visitor receives an invitation to the church with each click.
In addition to invitation cards, church members can use the “Send this site to a friend” button at the top of each web page. This button allows church members to send a church-sponsored Kids Click Menu to all friends in their email address book with a personal message. When their friends click on the website link, they will receive a child click menu with an invitation to church displayed in the box above and below it.
Is your leadership ready to provide members with an effective way to invite people to your church? Ready to trade your brown cows for purple?
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